MGMT 301 MODULE 2

MGMT 301 MODULE 2 - between 2 parties Cooptation absorbing...

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Click to edit Master subtitle style 11/5/10 MGMT 301 MODULE 2
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11/5/10 Lecture 1
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11/5/10 Components of the Macro Enviornment Social Values – managers keeping track of culture changes (McDonalds Parfait) Law and Politics – comply with agencies and lobby to change it Demographics – who is buying what, their disposable income Technology – pace of acceptance,
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11/5/10 Components of Competitive Environment Substitutes – choices Rivals – includes relative businesses Suppliers – cows for McDonalds Buyers New Entrants
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11/5/10 Stakeholders Groups and individuals who affect and are affected by the organization Make a contribution to organization because of inducement
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11/5/10 Stakeholder Analysis Stake Contribution Inducent Employees labor/talent $, status Stakeholder Capital Capital gains/dividends Community Base, Location Jobs, Taxes Suppliers Cows, rescources Revenues, cut Government Regulations General welfare
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11/5/10 Strategies for Managing the Enviornment Cooperative Action Contracting – legal agreement
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Unformatted text preview: between 2 parties Cooptation absorbing new elements into organization to avert threat Coalition join forces for common purpose 11/5/10 Strategies for Managing Enviornment Independent Action Competitive aggression exploiting a distinctive confidence Competitive Pacification decide cant beat them join them Public Relations establishing and maintaining a good image Voluntary Action 11/5/10 Moving to a different Enviornment Domain Selection choose where to play (look for best place for adv.) Diversification many different products/businesses Mergers and Acquisitions joining forces Divestiture sell of things that arent working 11/5/10 Environmental Attractiveness Attribute Player Now Thinking of Getting In Competitors Many & Few Many & Few Substitutes Many & Few Many & Few Barriers to Entry High P Low & High P Low & Brand Loyalty Depends Depends...
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MGMT 301 MODULE 2 - between 2 parties Cooptation absorbing...

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