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MGMT 301 MODULE 2 - MGMT 301 MODULE 2 Click to edit Master...

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Click to edit Master subtitle style 11/5/10 MGMT 301 MODULE 2
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11/5/10 Lecture 1
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11/5/10 Components of the Macro Enviornment Social Values – managers keeping track of culture changes (McDonalds Parfait) Law and Politics – comply with agencies and lobby to change it Demographics – who is buying what, their disposable income Technology – pace of acceptance, willingness of a concept (electricity)
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11/5/10 Components of Competitive Environment Substitutes – choices Rivals – includes relative businesses Suppliers – cows for McDonalds Buyers New Entrants
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11/5/10 Stakeholders Groups and individuals who affect and are affected by the organization Make a contribution to organization because of inducement
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11/5/10 Stakeholder Analysis Stake Contribution Inducent Employees labor/talent $, status Stakeholder Capital Capital gains/dividends Community Base, Location Jobs, Taxes Suppliers Cows, rescources Revenues, cut Government Regulations General welfare
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11/5/10
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