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Unformatted text preview: management of suppliers is important to maintain its brand image and price level of the food it serves. It may not be cost efficient to fly beefs or poultries half the globe away. The usage of internet can help McDonald manage its supply chain more efficiently. Not only does it lowers administration cost between McDonald and its suppliers, it allows McDonald to track the performance of its suppliers relative to the performance of other potential suppliers. By doing such comparison, McDonald can then evaluate on keeping their current suppliers or changing suppliers to deliver better value for their customers and increasing profits for the company. Internet allows McDonald to use separate suppliers to supply different stores worldwide and yet still manages them efficiently in one location....
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- Spring '10