bus 20. under armour

bus 20. under armour - Under Armour Basketball Shoe...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Under Armour Basketball Shoe Proposal By: Jamie Wang – Director of Marketing As the fastest growing sports company, we have gathered high influence and developed our image as one of the top sports apparel providers in North America. We have specialized in our signature tight apparel, however Under Armour has been expanding into more common sports apparel such as t-shirts, hats, and wrist/headbands. Now that we have developed a respected brand name I believe we have the capabilities to enter the cross-training and basketball shoe market. Our approach in entering the market for our other products should apply similarly to running and basketball shoes. Up until now our target market has adhered to the baseball, football, and overall fitness market. Within these markets we already have baseball and football cleats, which have sold successfully. Our target market will be all athletes. All athletes require running shoes, which are often interchangeable for basketball shoes. We will target all athletes with higher level incomes,
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/01/2010 for the course BUS bus 1220 taught by Professor Harvey during the Fall '10 term at UWO.

Ask a homework question - tutors are online