Marketing Research - 1 Running head Marketing Research...

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1 Running head: Marketing Research Marketing Research Ricardo E Mendoza University of Phoenix Roberta Alvillar MKT/431 Marketing September 2, 2010
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2 Kudler Fine Foods I. Introduction A. Thesis Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 16,000 s.f. of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: fresh bakery and pastries, produce, meats & seafood, condiments and packaged foods, cheese and specialty dairy products. B. History The founder Kathy Kudler was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through
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