Defining Marketing Paper - 1 Running head: Defining...

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1 Running head: Defining Marketing Defining Marketing Paper Ricardo E Mendoza University of Phoenix Roberta Alvillar MKT/431 Marketing August 19, 2010
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2 Abstract In this paper will discuss the different definitions of marketing from the perspective of the business world, The Department of State and Regional Development, and The Center for Media Literacy. Also included in his paper we will have three samples of marketing success in today’s business world.
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3 Defining Marketing Paper Marketing could be defined as the way a person or business is exposed. Exposing itself to attract or in other words the way to target consumers and satisfy their needs and desires to make your business grow. It's finding a way to consumers and researching what the consumer wants or needs. It's like processing a trade; exchanging from one another. Marketing also involves promoting, production, researching the statistics to learn what the consumer needs, paying for the cost of advertising, promotion and a way to sell. My understanding of marketing is primarily about the advertising and promotional side of the goods or services for the company's customers. What this means to me is that marketing includes everything that has to do with coming up with a desired service or product for prospective customers. A key goal is to develop a lasting relationship with the customers who can directly or indirectly affect the success of the company's business. A major aspect of marketing is the recruitment of new customers and the retention and expansion of the company's relationship with existing customers. Another way marketing is defined is meeting needs profitably. It deals with identifying and meeting humans and social needs. Various types of entities involved in marketing are goods, services, experiences, events, persons, places, properties, organizations, information and ideas. From other sources marketing is identifying customer's needs and meet those needs so well that the product almost sells itself. Marketing involves the needs-satisfying offerings from a producer to a customer’s implies that there is an exchange of the needs-satisfying offering for something else, such as the customers money. The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit.
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4 Also marketing as a whole includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is a critical element of the business organization. Marketing is more than simply
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Defining Marketing Paper - 1 Running head: Defining...

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