enviromental factors paper - 1 Running head: Environmental...

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1 Running head: Environmental Factor Environmental Factor Paper Ricardo E Mendoza University of Phoenix Roberta Alvillar MKT/431 Marketing September 16, 2010
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Abstract In this paper we will show the environmental factors encounter by the McDonald corporation when they made the move from the United States to expand their market into Asia. We will show how McDonald’s deal with the environmental factors they encounter in China when before and during the opening of the franchise first stores in Asian continent.
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3 Environmental Factors Paper A Study of McDonald’s corporation environmental factors have wide-reaching implications across a company’s comprehensive marketing platform. Numerous areas, such as economic or social aspects, can be sensitive and must be concentrated on appropriately for marketing success. McDonald’s Corporation is an international corporation that faces these challenges and issues, a number of which will be addressed in this dissertation. Additionally, the significance of technology and how it influences McDonald’s marketing decisiveness will be explained. Finally, the importance of social conscientiousness and ethics will be addressed as it pertains to McDonald’s. Domestic and Global Environmental factors demographic environment the world’s age is shifting. In various areas, frequently in urbanized countries such as the United States, Japan and many in Western Europe, the median age of the population is on the increase, due to slowing birth rates and longer life expectancy. In the newer, up-and-coming countries, such as those in Asia or Africa, the median age is getting younger more often than not due to higher birth rates. These different trends necessitate different marketing approaches. McDonald’s caters to both segments of the population, domestically and globally by targeting each segment independently. It is not extraordinary to see television commercials showcasing older generations enjoying a McDonald’s meal. A viewer is just as prone to see a different commercial aimed at the younger generation, characterized by progressive music or
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enviromental factors paper - 1 Running head: Environmental...

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