individual Presentation Week 4

individual Presentation Week 4 - Events, Offer Insurance...

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Click to edit Master subtitle style 11/2/10 Using Perceptual Maps in Marketing  Simulation  RICARDO MENDOZA
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Click to edit Master subtitle style 11/2/10 SITUATION The Thorr Motorcycles' existing product Cruiser Thorr 1500 are decreasing. This is because its target customers (35 to 50 years) are growing older and are no longer interested in the lifestyle that Cruiser Thorr symbolize. Other factor include younger customers (21 to 35 years) preferring low-cost motorcycle, because they do not have large disposable incomes. More over, younger
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Click to edit Master subtitle style 11/2/10 PERPETUAL MAP PARAMETER VALUES  FOR CRUISER THORR AND THEIR COMPETITORS 0 2 4 6 8 10 12
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Click to edit Master subtitle style 11/2/10 SOLUTION MARKETING STRATEGY Launch New Motorcycle – RRoth Motorcycle Options - Price range $13,000 – $15,000 Promotion – Free test rides, Giveaway Merchandise, Sponsor
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Unformatted text preview: Events, Offer Insurance and Protection Plans Place Dealers, Internet, distributors Services Training, Customization options, Service to Owner Click to edit Master subtitle style 11/2/10 RESULTS RROTH Mortocycle PARAMETER RATING Lifestyle image 10 Quality Engineering 9 Price 5 Safety 7 Cruiser Thorr PARAMETER RATING Lifestyle image 10 Price 3 Quality Engineering 7 Service Offerings 7 2 4 6 8 10 Thorr VS Competitors Thorr Mortocycles Click to edit Master subtitle style 11/2/10 CONCLUSION The marketing strategy that was selected was the best to move in into a new market in the motorcycle industry by targeting the younger generation and try to maintain the current customers and increase the sells of out product....
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This note was uploaded on 11/01/2010 for the course MARKETING mgt 421 taught by Professor Robertaalvillar during the Spring '10 term at University of Phoenix.

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individual Presentation Week 4 - Events, Offer Insurance...

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