Marketing Mix Presentation-Ricardo Mendoza

Marketing Mix Presentation-Ricardo Mendoza - MARKETING MIX

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 11/2/10 Click to edit Master subtitle style MARKETING MIX Ricardo E. Mendoza
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 11/2/10 The basic purpose is to satisfy the needs and wants of the customers in the most effective manner. As the needs of customers and the environmental factors change, the marketing –mix is also changed. Thus, marketing mix is a dynamic concept. It concentrates on how to satisfy the needs of the customers. MARKETING MIX
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 11/2/10 MARKETING MIX The 4 P’s of marketing. Product Price Promotion Physical distribution These elements constitute the core of the marketing system of a firm. They are use by a marketing manager to implement his marketing strategies and policies through these instruments.
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 11/2/10 MARKETING MIX PRODUCT Product Design Product Development Product Range Quality Features Packing Branding Services Warranty
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 11/2/10 PRICE Competitive Price Competitive Price Credit Discounts Allowance MARKETING MIX
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 11/2/10 MARKETING MIX PROMOTION Sales Promotion Publicity Public Relations Direct Marketing
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This note was uploaded on 11/01/2010 for the course MARKETING mgt 421 taught by Professor Robertaalvillar during the Spring '10 term at University of Phoenix.

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Marketing Mix Presentation-Ricardo Mendoza - MARKETING MIX

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