wk+1+ppt - MKT/421 WeekOne...

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MKT/421  Week One
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MGT431 © 2008 Write/answer the information on a piece of paper:    Name- Career- Major What is a typical day for you? What is one thing you would like to own? What do you think is the perfect age and why? Of all the places you have lived/visited. Which would you like to  retire at? What is your favorite holiday? What do you enjoy about it? Tell me about a movie or book you have seen or read more once? Who is the most famous person you have met? What song reminds you of an incident in your life? Why was it  significant? Share information with the person who sits next to you.  Present each other’s information
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FINISH THE SENTENCE The best job I ever had was…. The worst project I ever worked on was…. The riskiest thing I ever did was… The one time I felt most stressed because  I did not have enough time was….
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\ Marketing and Organizational  Success Marketing must be strategically integrated  across an entire organization. As Wind,  Mahajan, and Gunther (2002) state,  “marketing offers a perspective and  guiding principles for all business and  corporate decisions,” and it plays a key  role in identifying growth opportunities and  developing creative approaches to capture  these opportunities.
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Marketing Cycle Marketing cycle - includes different activities: Research:  all good marketing should begin with research. 
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wk+1+ppt - MKT/421 WeekOne...

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