Week 5 Presentation - ing 5,000 Display/ad vertising 2,500...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
11/2/10 Black Diamonds Marketing Plan TEAM B CRYSTAL ARTALEJO RICARDO MENDOZA IRIS MERCADO RACHEL SANCHEZ
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
11/2/10 MARKETING PLAN STRATEGIES Place / Promotional Store Website Newspaper Billboards Commercials
Background image of page 2
11/2/10 Sales Promotion Schedule 1. Coupons 2. Rebates 3. Contests 4. Events 5. Premiums 6. Discounts 1. Goal 2. Assign activity 3. Review 4. Spreadsheet 5. Calendar 6. Teams
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
11/2/10 Advertising Politicians Musicians Actors
Background image of page 4
11/2/10 Public Relations Fashion shows Awards Movies
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
11/2/10 Seek out, retrain, and train independent sales representatives. Direct mailing. Distribution channels
Background image of page 6
11/2/10 Hold annual sales meetings. Develop new brochure. Publicity. Distribution channels
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
11/2/10 Budget Plan Proposed budget plan will consist of 50,000 Budget Plan Cost Total Diamond cult/natural consumption 20,000 Gold Settings 15,000 Manufactur
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ing 5,000 Display/ad vertising 2,500 Ship/handl e 1,000 Training 800 11/2/10 Quantifiable Elements 1. Customer surveys 2. Customer follow-ups / feedback 3. End of day, month, fiscal year budget to plan 4. Order entry (Amount of black Diamond) 5. Profit Success Cycle 11/2/10 conclusion There are different strategies the you can use. There are so many strategies to sell the product from the speed of how we are going to sell it, the way we are going to move the product to our costumers, to how it will affect the market for this diamonds at the price we are going to use to introduce the product. We are 100% sure that the strategies we have collected and adopted will help our company to have a successful sell of the Black Diamond Collection....
View Full Document

This note was uploaded on 11/01/2010 for the course MARKETING mgt 421 taught by Professor Robertaalvillar during the Spring '10 term at University of Phoenix.

Page1 / 10

Week 5 Presentation - ing 5,000 Display/ad vertising 2,500...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online