Indirect_Messages_Hirsch

Indirect_Messages_Hirsch - careful consideration, we have...

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Indirect Messages: Negative Prepare the reader for the bad news (provide context, express understanding). Explain the reasons for the bad news, then state the bad news (or embed it). End on a positive note (willingness to work together in the future, continued interest)
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Negative Messages (sample paragraphs) Para 1: I have analyzed these figures carefully, using a variety of approaches, Despite this… Para 2: The committee awarded this contract to the group that most closely adhered to the prescribed format. Based on this,… Para 3: We will be pleased to receive your bid on future projects.
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Direct Negative Approach Diplomatically announce bad news: After
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Unformatted text preview: careful consideration, we have decided not to review new general ledger software during the upcoming fiscal year. Explain: This decision resulted from the following factors: End positively: We will certainly consider your firm if we change our stance on this issue. Indirect Messages: Persuasion Establish rapport; begin to develop your selling point. Openings (Hirsch, p. 129) can include a story, problem you can solve, testimonial, identify with the reader, ask a question. Develop central selling point in several paragraphs Ask reader to act, emphasizing reader benefits....
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Indirect_Messages_Hirsch - careful consideration, we have...

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