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lec16 - 4/8/09 1 FOCUS AND KEYSTONE SLIDE Stereotypes...

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Unformatted text preview: 4/8/09 1 FOCUS AND KEYSTONE SLIDE Stereotypes Inaccurate Insensitive to Variability Unconscious and Automatic The Perpetuation of Error Collecting Evidence Interpreting Evidence Creating Evidence Denying Evidence LECTURE 17: SOCIAL COGNITION Stereotypes Stereotypes Categorization Identifying a novel stimulus as a member of a category Generalization Using information about a category to make judgments about a novel stimulus 4/8/09 2 Stereotypes Categorization Identifying a novel stimulus as a member of a category Generalization Using information about a category to make judgments about a novel stimulus Stereotypes Stereotyping Identifying an individual as a member of a group and then using information about the group to make judgments about the individual Categorization Identifying a novel stimulus as a member of a category Generalization Using information about a category to make judgments about a novel stimulus Stereotypes How Can Such a Useful Process Do So Much Harm? Inaccurate Insensitive to Variability Unconscious & Automatic Stereotypes: Inaccurate 4/8/09 2 Stereotypes Categorization Identifying a novel stimulus as a member of a category Generalization Using information about a category to make judgments about a novel stimulus Stereotypes Stereotyping Identifying an individual as a member of a group and then using information about the group to make judgments about the individual Categorization Identifying a novel stimulus as a member of a category Generalization Using information about a category to make judgments about a novel stimulus Stereotypes How Can Such a Useful Process Do So Much Harm? Inaccurate Insensitive to Variability Unconscious & Automatic Stereotypes: Inaccurate 4/8/09 3 Illusory Correlation GROUP B (IN MAJORITY ) GROUP A (IN MINORITY) GOOD ACTS (IN MAJORITY) Group A 33% Bad Group B 33% Bad Group A 52% Bad Group B 28% Bad FACT: IMPRESSION: Stereotypes: Inaccurate BAD ACTS (IN MINORITY) The Brazilian Poet and the Greek Politician The Greek Politician and the Brazilian Poet Yvette Jarvis Thiago de Mello Stereotypes: Insensitive to Variability NUMBER OF PEOPLE WITH THIS PREFERENCE NO PREF PREF COFFEE PREF TEA Italians Brits Low Inter-category variability High Intra-category variability Stereotypes: Insensitive to Variability A B Uncategorized Condition Categorized Condition STIMULUS A B MEMORY Stereotypes: Insensitive to Variability 4/8/09 4 A B Assimilation The tendency to perceive too little intra- category variability...
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lec16 - 4/8/09 1 FOCUS AND KEYSTONE SLIDE Stereotypes...

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