Defining Concepts

b e h a vior al me a s ur e s o nonv e r b al g e s

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Unformatted text preview: n w a v e s , e t c. - B e h a vior al Me a s ur e s o Nonv e r b al g e s t ur e s , vo tin g, d o n a tin g ti m e / m o n e y, e t c. - S elf-r e p or t Me a s ur e s o It e m s o n a q u e s tio n n air e • Levels of Measurement: - No min al (c a t e g oric al/dis cr e t e) o Varia bl e is m e a s ur e d m e r ely wit h diff er e n t c a t e g ori e s o C a t e g ori e s m u s t b e m u t u ally e x clu siv e! Peo pl e c a n’t c h e ck off m o r e than one o C a t e g ori e s m u s t b e e x h a u s tiv e! All of t h e p o s sibilitie s m u s t b e d is pl a y e d Ex a m pl e: s e x, e t h nicity, y e s / n o, q u e s tio...
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This note was uploaded on 11/07/2010 for the course COMM COMM88 taught by Professor Dorothymullin during the Spring '09 term at UCSB.

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