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Unformatted text preview: in seconds, weigh t in lbs, etc. • Measures should: - Capture ariation v ! o Use continuous variables where possible - Address the specific variables in the hypothesis/research question - Minimize order effects - Minimize poten tial o “Social desirability ” effects (especially for self-report measures) o Make yourself look bet ter...
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This note was uploaded on 11/07/2010 for the course COMM COMM88 taught by Professor Dorothymullin during the Spring '09 term at UCSB.
- Spring '09