This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: April 21, 2009 Constructing Questionnaire I tems • Types of Questions- Open-ended Questions : respondents provide their own answers o Example: What is your age? ____ yrs o Example: What effects, if any, do you think this program has on children under age 12? o Advantages: Allows in-depth responses Allows for unforeseen types of answers Good in “pilot” studies (practice studies) o Disadvantages: Difficult to code and analyze Could misinterpret responses- Closed-ended Questions : respondents select from a list of choices; choices are exhaustive and mutually exclusive o Advantages: Much easier to process With continuous variables, can do more powerful statistical analyses o Disadvantages: May miss other possible responses or more complex attitudes o Formats: Likert-type items : respondents indicate their agreement with a particular statement • Example: parents should talk openly about sex with their children; strongly disagree, strongly agree (traditionally 5-point scales)...
View Full Document
This note was uploaded on 11/07/2010 for the course COMM COMM88 taught by Professor Dorothymullin during the Spring '09 term at UCSB.
- Spring '09