Social Psych - FINAL

Social Psych - FINAL - SocialPsychology:FinalReview 15:41 o

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Social Psychology: Final Review 15:41 o Impression Formation : the way we represent knowledge of other people in our  memory o Social Cognitive Approach: focuses on how we represent in memory the  behaviors performed by others Srull: when we form an impression of another person we often do so on  the basis of what that person does (behaviors) 3 Types of Behaviors: o Congruent: path leads to either general impression or incongruent High probability of incongruent, lower probability of congruent or  irrelevant o Incongruent: path leads to all three High probability of congruent or incongruent, lower probability of  irrelevant o Irrelevant: path leads directly back to general impression node Equal chance of all three behaviors The Incongruency Effect: results show that incongruent behaviors are  better recalled than congruent behaviors, which, in turn, are better  recalled than irrelevant behaviors Converging Evidence: one of the strengths of Srull’s model of  impression formation Amount of recall Order of recall o Schema : real-world knowledge that helps on interpret, organize, and retrieve  information that is relevant to that real-world knowledge o Also tell us what we can expect o Default Values: once a schema has been activated, it will lead one to  remember information consistent with the expectations engendered by the  schema, even if that information was not directly observed o Studies: Brewer’s “Room” Study: asked to wait in professor’s office for less than a  minute, taken to a room and asked to recall what he/she saw Recall was best for things consistent with their schematic expectations  of the office
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No books on shelves o either Carol Harris or Helen Keller, then asked a week later about dumb,  deaf, and blind Carol Harris: 5% recalled sentence Helen Keller: over 50% recalled sentence o
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Social Psych - FINAL - SocialPsychology:FinalReview 15:41 o

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