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Unformatted text preview: 9/30/08 Tuesday SEMCDR • Source, Encoder, Message, Channel, Decoder, Receiver. Also called Berlow model. Taken from telephone laboratories. • Source is the person who comes up with the initial idea that needs to be communicated. • The encoder takes the idea from the source and puts it into a form that someone else can understand. Speaking and writing is taking thoughts and putting them into words. • The decoder does the opposite, taking the message from words into thoughts. Involves listening and reading. • Receiver is the person at the end of the line who will be getting the idea that originated from the source. Often the receiver and the decoder are the same person as well as the source and the encoder, but there are some circumstances in which another person needs to be involved. Translators and interpreters, telegrams. • The message has three aspects, code , content , and treatment . o A code is any meaningful structure of symbols. Verbal languages., facial expressions, clothing, sirens, traffic light colors, shapes, music, Braille, hand signals, smoke signals, any shared symbol system. o Message content is the general meaning of the message, the basic meaning of what is being said. Verbal. o Message treatment isn’t the “what” it’s the “how”, how the content is conveyed, how you say something. Can reflect style, personality, relationship status between the two people. The same thing can be said to different people but in a different way. Ex: “I love you” to your mom vs. to your boyfriend. Nonverbal. Double bind …there can be conflict between the message content and treatment. We tend to believe the nonverbal over the verbal, treatment involves emotional aspects whereas verbal messages are mental. It’s harder to lie and manipulate your body than your words. What you do nonverbally is more reflexive than your words. Knowing how to treat a message is an important social skill. • Channel refers to the way we get messages through, how you get it to the receiver. Can be a media, like newspaper and TV and internet. • High fidelity. A message that gets from the source to the receiver as it was originally sent with no distortion has high fidelity. Noise is the enemy of fidelity, anything that distorts or interferes with the message. Internal noise has its source within the individual, within the receiver. Things someone is thinking about that prevent them from focusing on the message. External noise is something going on in the physical or social world that interferes with the message. Heat, a jackhammer going on outside, etc. interferes with the message....
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This note was uploaded on 11/07/2010 for the course COMM 10 taught by Professor Suman during the Winter '08 term at UCLA.
- Winter '08