BALLOU02 - 2-1Logistics/Supply Chain Strategy and Planning...

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Unformatted text preview: 2-1Logistics/Supply Chain Strategy and Planning Chapter 2If you dont know where you want to go, any path will do.2-2Corporate StrategyStrategy is the process whereby plans are formulated for positioning the firm to meet its objectives. Strategy formulation begins with defining a corporate strategy. This involves: a. Assessing needs, strengths, and weaknesses of the 4 major components: - customers - suppliers - competitors - the company itself b. "Visioning" where counter -intuitive, unheard of, and unconventional strategies are considered.Corporate strategies are converted to more specificstrategies for the various functional areas of the firm such as logistics. 2-3Vision of Some Indian FirmsHero Group (the largest motorcycle maker in the world) continuously strives for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. Infosys vision is to be a globally respected corporation that provides best-of-breed business solutions, leveraging technology, delivered by best-in-class people.Maruti Udyog Limited has a vision of creating customer delight and shareholder wealth. For this, it continuously focuses on its core values. 2-4Logistics StrategyThe objectives of logistics strategy are:- Minimize cost- Minimize investment- Maximize customer serviceLevels of logistical planning:- Strategic- Tactical- OperationalThe 4 problem areas of supply chain planning- Customer service levels- Facility location- Inventory decisions- Transportation decisionsWhen to plan?- No distribution network currently exists....
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This note was uploaded on 11/04/2010 for the course OPR 040 taught by Professor Ballau during the Spring '10 term at E. Kentucky.

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BALLOU02 - 2-1Logistics/Supply Chain Strategy and Planning...

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