Kotler16retail wh

Kotler16retail wh - MARKETING MANAGEMENT 12th edition 16...

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MARKETING MANAGEMENT 12 th edition Kotler Keller 16 Managing Retailing, Wholesaling, and Logistics
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2 Chapter Questions What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries?
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3 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.
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4 Major Retailer Types Specialty store: narrow product line, sports shop Department store: several product line Supermarket: large, low cost, low margin, high volume Convenience store: small store in residential area Discount store: low price, low margin, high volume Off-price retailer: left over, irregular, factory outlets Superstore: huge selling space, routine household items, food plus services, category killer Hypermarket: huge super store with discount Catalog showroom:
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5 Types of Retail Service 1. Levels of Retail Service Self-service Full service Self-selection Limited service 2 Non store Retailing Direct selling Direct marketing Automatic vending Buying service 3 Corporate Retailing
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This note was uploaded on 11/04/2010 for the course MM 012 taught by Professor Kotler during the Spring '10 term at E. Kentucky.

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Kotler16retail wh - MARKETING MANAGEMENT 12th edition 16...

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