z e commerce

z e commerce - Chapter 1 Overviewof ElectronicCommerce 1 EC...

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1 Chapter 1 Overview of  Electronic Commerce
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2 Electronic Commerce (EC) is the process of buying, selling, or exchanging products, services, and information via computer networks EC defined from these perspectives Communications Business process Service Online Collaborations Community
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3 EC Definitions & Concepts (cont.) E-business is a broader definition of EC that includes not just the buying and selling of goods and services, but also Servicing customers Collaborating with business partners Conducting electronic transactions within an organization Pure vs. Partial EC: based on the degree of digitization of product, process, delivery
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4 EC Definitions & Concepts (cont.) Traditional commerce: all dimensions are physical Brick-and-mortar organizations Old-economy organizations (corporations) Perform all business off-line Sell physical products by means of physical agents
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5 EC Definitions & Concepts (cont.) Pure EC: all dimensions are digital Pure online (virtual) organizations New-economy organization Sell products or services only online Partial EC: a mix of digital and physical dimensions Click-and-mortar organizations Conduct EC activities Do their primary business in the physical world
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6 EC Definitions & Concepts (cont.) Internet vs. Non-Internet EC VANs—value-added networks LANs—local area networks Single computerized machines Using a smart card in a vending machine Using a cell phone to make an online purchase
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7 Electronic Markets vs. Interorganizational Systems E-markets Buyers and sellers meet to exchange Goods Services Money Information Interorganizational Information Systems (IOS) Between two or more organizations Routine transaction processing Information flow
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8 The EC Framework and Field An EC Framework EC applications supported by infrastructure and 5 support areas People Public policy Technical standards and protocols Business partners Support services
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9 Exhibit 1.2 A Framework for EC
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10 Classification of EC by the Nature of the Transaction Business-to-business (B2B) : EC model in which all of the participants are businesses or other organizations Business-to-consumer (B2C): EC model in which businesses sell to individual shoppers Business-to-business-to-consumer (B2B2C): EC model in which a business provides some product or service to a client business; the client business maintains its own customers, to whom the product or service is provided
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11 Classification of EC by the Nature of the Transaction (cont.) Consumer-to-business(C2B): individuals who use the Internet to sell products or services to organizations and /or seek sellers to bid on products or services they need Consumer-to-consumer (C2C) : consumers sell directly to other consumers
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12 Classification of EC by the Nature of the Transaction
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z e commerce - Chapter 1 Overviewof ElectronicCommerce 1 EC...

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