Lagunitas.doc - Lagunitas Lagunitas International American University BUS 590 Business Strategy Michael Pottenger Ph.D February 2020 Lagunitas Cheers to

Lagunitas.doc - Lagunitas Lagunitas International American...

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Lagunitas Lagunitas International American University BUS 590: Business Strategy Michael Pottenger, Ph.D. February, 2020
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Lagunitas Cheers to Challenges Lagunitas Brewing Company, founded in 1993 in Lagunitas, California, is now a subsidiary of Heineken International. But to get there, they had do develop different areas to growth in order to be successful. Lagunitas was a small start-up company, focused on making craft, homemade beer, made from scratch. “By 1994, the brewing operation of Lagunitas overwhelmed the capacity of the small grocery store’s septic system . At some point it all got to be too much, and while the little brewery was just beginning to carry its own weight financially, selling only the private-label draft beer, I needed to hire some help”. Said Tony Magree (page 23- 4) [1]. Therefore, setting objectives for long term strategies, was the key to make that profit but small company, become reference in the market, associating the product to one of the best seller of beers in the world.
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  • Fall '16
  • Brewing, Brewery, Microbrewery, Keg, lagunitas brewing company

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