L.2.3.Social ID Theory - Social Identity Theory and...

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Unformatted text preview: Social Identity Theory and Inter-Group Conflict Social Identity Theory and Inter-Group Conflict Social Identity Theory (SIT) o Social Identity Theory is a big theory o Offers many insights on the nature of inter- group conflict o Explains group identification processes o 1) How people come to identify with groups o 2) The consequences of group identification o Some principles: o People have a natural tendency to categorize when they see contrast o Contrast is necessary for category formation o There is no perceiving light without dark, rural without urban, poor without rich o There is no group until there is some salient out-group Social Identity Theory (SIT) o We tend to identify o With those who are similar to us o And against those who are dissimilar o But this works in reverse too o We tend to see ourselves as more similar to our in-group and less like the out-group o Even if the two arent really that different o So, group identification comes from o Perceived similarity o Presence of dissimilar out-group o Salience of group membership in situation Social Identity Theory (SIT) o Consequences of group identification o Out-group animosity o Perceptions of out-group as evil, immoral, dishonest o In-group favoritism o Greater liking, respect, cooperation, helpfulness o Greater perceived competence, quality of the in-group o Feelings of solidarity Social Identity Theory (SIT) o Overarching identities can also be activated which reduce within-group identification and inter-group hostilities o By having a common enemy o Japan and Germany in WWII o Effect of aliens in sci-fi movies o Delay at airport o Hearing a bump in elevator o Bad boss/teacher o Balance Theory, My enemys enemy is my friend o By seeing some significant similarity o By having and working towards some common goal SIT Study 1: The Accentuation Effect o Goal o Understand the effect of category membership on perceptions and behavior o A classic experiment (Tajfel 1959; Tajfel & Wilkes 1963) o Procedures o Participants judged the similarity of physical objects o Condition 1 (C1): Objects divided into sets and explicitly presented as separate groups o Condition 2 (C2): Objects divided into sets o Key Finding o In C1 people perceive greater similarity within sets and less similarity between sets o Called the accentuation effect SIT Study 1: The Accentuation Effect...
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This note was uploaded on 11/07/2010 for the course C 150a taught by Professor Willer during the Fall '10 term at University of California, Berkeley.

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L.2.3.Social ID Theory - Social Identity Theory and...

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