Exam 1 Study Guide

Exam 1 Study Guide - Strategic IT Management Study Guide IT...

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IT GOVERNANCE Focus of IT Governance: Link the IT Strategy to the Business Strategy Key Elements of IT Governance: Strategic Alignment Value Delivery Risk Management Resource Management Performance Management IT for a COMPETITIVE ADVANTAGE Business Strategies: Product Leadership o “Best Product” o Product Differentiation Operational Excellence o “Best Total Cost” o Operational Competence o Ex. Dashboards Customer Intimacy o “Best Total Solution” o Customer Responsive o Ex. Customer Relationship Management (CRM) Goal: The use of IT is to provide the Business a Competitive Advantage Efficiency v. Effectiveness…Which is more important? EFFECTIVENESS Effectiveness is doing the right thing (ex. Burger King) Efficiency is doing it the right way (ex. McDonalds) Have a Plan: Enable the Business Strategy Improve Business Processes: Get Involved: Execute GETTING IT RESULTS
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Exam 1 Study Guide - Strategic IT Management Study Guide IT...

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