ch17 - Chapter 17 The Digital Revolution and the Global...

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Unformatted text preview: Chapter 17 The Digital Revolution and the Global E-marketplace Introduction * This chapter looks at * Innovations that led to the digital revolution * Convergence and the disruptive nature of Internet technology * E-commerce and website categories The Digital Revolution: A Brief History * 1937 to 1942: World’s first electronic digital computer was developed at Iowa State University * 1947: The transistor was invented * 1950s: Invention of the silicon chip * 1970s: The decade for companies such as Atari, Commodore, and Apple The Digital Revolution: A Brief History * 1981: IBM introduced its first personal computer (PC) * 1982: The 286 microprocessor was unveiled * 1984: Apple introduced the Macintosh * 1993: The creation of the Pentium processor The Digital Revolution: Additional Milestones * 1969: The Internet can trace its origins (Defense Advanced Research Projects Agency) * 1972: E-mail was sent for the first time * 1973: The creation of a cross-network protocol; the true birth of the network of networks, the Internet * 1993: Tim Berners-Lee invented URL, HTML and Http. Also the first commercial browser was created * Web users in 1993: 600,000 * Web users in 2003: 580,000,000 (estimated) Industry Convergence Value Networks and Disruptive Technologies * Innovator’s dilemma * Value network * Sustaining technologies * Disruptive technologies Innovator’s Dilemma * Innovator’s dilemma * Staying committed to a current, profitable technology...
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This note was uploaded on 11/07/2010 for the course MKTG BA511 taught by Professor Dick during the Spring '10 term at Andrew Jackson.

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ch17 - Chapter 17 The Digital Revolution and the Global...

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