ch17 - Chapter 17 The Digital Revolution and the Global...

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Chapter 17 The Digital Revolution and the Global E-marketplace
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17-2 Introduction This chapter looks  at Innovations that led  to the digital  revolution Convergence and  the disruptive nature  of Internet  technology E-commerce and  website categories
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17-3 The Digital Revolution: A Brief History 1937 to 1942: World’s first electronic  digital computer was developed at Iowa  State University 1947: The transistor was invented 1950s: Invention of the silicon chip 1970s: The decade for companies such  as Atari, Commodore, and Apple
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17-4 The Digital Revolution: A Brief History 1981: IBM introduced its first personal  computer (PC) 1982: The 286 microprocessor was  unveiled 1984: Apple introduced the Macintosh 1993: The creation of the Pentium  processor
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17-5 The Digital Revolution: Additional Milestones 1969: The Internet can trace its origins (Defense  Advanced Research Projects Agency) 1972: E-mail was sent for the first time 1973: The creation of a cross-network protocol; the  true birth of the network of networks, the Internet 1993: Tim Berners-Lee invented URL, HTML and  Http. Also the first commercial browser was created Web users in 1993: 600,000 Web users in 2003: 580,000,000 (estimated)
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17-6 Industry Convergence The coming together of  previously separate industries  and product categories
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17-7 Value Networks and Disruptive Technologies Innovator’s dilemma Value network Sustaining technologies Disruptive technologies
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17-8 Innovator’s Dilemma Innovator’s dilemma  Staying committed to a current, profitable 
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This note was uploaded on 11/07/2010 for the course MKTG BA511 taught by Professor Dick during the Spring '10 term at Andrew Jackson.

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ch17 - Chapter 17 The Digital Revolution and the Global...

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