Ex_chp11 - Chapter 11 - Pricing Decisions True/False 1....

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True/False 1. Government regulations keep prices of prescription drugs low in many countries. a. True b. False 2. Comparable products from a company's competitors create a price ceiling that constrains a marketer's ability to raise prices. a. True b. False 3. When Sony launched its Betamax VCRs in the United States in the 1970s, it used a market skimming strategy. a. True b. False 4. If the terms of trade for an export transaction specify "ex-works," the exporter/seller pays all expenses incurred until the product is delivered to the importer/buyer's warehouse. a. True b. False 5. Suppose the Japanese yen is weak in relation to the U.S. dollar. Japanese firms should be able to stress price benefits for products exported to the U.S. a. True b. False 6. In countries where high inflation is the rule, companies should make price adjustments to maintain operating margins. a. True b. False 7. Germany has traditionally severely restricted competition in a number of industries. a. True b. False 8. Dieter Zietsche, sales chief at Germany's Mercedes-Benz, once said that, in setting prices, "We know what the customer wants, and he will have to pay for it." This is an example of an ethnocentric pricing policy. a. True b. False 9. Gray marketers are, in essence, guilty of distributing trademarked goods without authorization. a.
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This note was uploaded on 11/07/2010 for the course MKTG BA511 taught by Professor Dick during the Spring '10 term at Andrew Jackson.

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Ex_chp11 - Chapter 11 - Pricing Decisions True/False 1....

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