FINAL PROJECT - Business Plan Healthlite Yogurt Co....

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Unformatted text preview: Business Plan Healthlite Yogurt Co. Danbury, Connecticut BY OTGONJARGAL SYED AZAM Table of Contents I. Abstract. II. Overview III. Analysis of the problem. IV. Overall Management Plan. V. Major Business process changes. VI. New technology components for your plan. VII. Conversion plans. VIII. QA measures. IX. Summary. ABSTRACT OSG consulting has established that the Healthlite Corporation has a need to improve their current order processing systems and communication methods. This need is brought about by the limited technology that is employed by Healthlite. What OSG proposes is that the company invests in a new system that will solve their order processing dilemmas and also the communication issues from the company headquarters to the regional offices. The new system includes new software and hardware and will also allow for the use of the Internet to provide a better experience for the customers and allow Healthlite to market new products and services. All of these functions will be integrated to provide a seamless experience for the customer and also will provide detailed reports to the management. When implemented, these systems will provide the means for the company to achieve greater growth and profitability. I. OVERVIEW I.I Organization Structure Healthlite Yogurt Company, a leading yogurt manufacturer in the United States, is based in Danbury, Connecticut. The company's senior management and marketing department are located at the company's headquarters. The marketing department is staffed with 12 associates. Seven processing plants manufacture and ship all of Healthlite's product line. The organization's manufacturing and shipping facilities are strategically situated in New Jersey, Massachusetts, Tennessee, Colorado, Illinois, Washington and California. The company has 20 sales regions and receiving warehouses throughout the United States. Each sales region employs a sales manager and approximately 30 sales representatives. The sales representatives are responsible for taking sales orders from Healthlite's customers. Some sales representatives manage as many as 80 customer accounts. I.II Organization Products Healthlite manufactures and commercializes yogurt and yogurt-based products. The company's product line includes: 1. Yogurt Varieties- low fat, low sugar and regular Flavors- lemon, raspberry, cherry, vanilla, blueberry, strawberry, plain 2. Yogurt-based snacks Varieties- Yogurt covered peanuts, pretzels, raisins 3. Frozen desserts- Frozen yogurt in a variety of flavors 4. Yogurt-based salad dressings I.III Major Business Processes A mainframe computer located at Healthlite corporate headquarters supports the company's business processes databases. Credit verification is done at the central office, where all orders are processed....
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