Practice Exam 1 - Marketing and Logistics 750 AU 2010...

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Marketing and Logistics 750 AU 2010 Karthik Easwar Exam 1 Practice Questions 1. We remember the________ item in a list best. A) first B) second from the middle on the left C) middle D) second E) second to last 2. Sensory memory is the ability to A) process images in our long-term memory. B) store images in our long-term memory. C) remember hedonic needs longer than symbolic or utilitarian needs. D) remember stories and connect them with schemas. E) store experiences from our sensations temporarily. Page 1
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3. When we compare information with our prior knowledge, we are using __________ memory. A) taxonomic B) iconic C) short-term D) long-term E) Sensory 4. A phone number is typically grouped as follows: 621-977-4059. This is an example of A) the chunking of information. B) a linked set. C) a semantic network. D) a network. E) a connector. 5. Upon arriving at the store, Nancy remembered the brand of laundry detergent she bought last time. This is the process of A) retrieval. B) encoding. C) processing. D) access coding. E) source accessing. 6. Peripheral routes to persuasion are so named because A) consumers' attitudes are not based on detailed examination of the message. B) information in the messages comes directly from a secondary source. C) information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way. D) information in the message is primarily cognitive. E) consumers must be persuaded over the long term, rather than directly in the short term.
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7. A conditioned stimulus is something that, by itself, A) does not elicit an automatic response. B) elicits an automatic response. C)
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This note was uploaded on 11/08/2010 for the course BUS-M&L 750 taught by Professor Easwar during the Fall '10 term at Ohio State.

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Practice Exam 1 - Marketing and Logistics 750 AU 2010...

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