Product Offering_Team D WK2 Paper

Product Offering_Team D WK2 Paper - Product Offering 1...

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Product Offering 1 RUNNING HEAD: PRODUCT OFFERING Product Offering University of Phoenix MKT 571: Marketing July 15 th , 2010 Product Offering
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Product Offering 2 Kudler Fine Foods is a local upscale specialty food store located in the metropolitan area in San Diego, California area and has three locations La Jolla, Del Mar and Encinitas. The company was founded in 1998 by Kathy Kudler and provides a variety of foods which include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. “Kudler’s mission is to provide their customers with the finest selected food products, wines, and related needs in an unparalleled consumer environment” (Kudler, Mission Statement, 2008). Kudler has experienced large growth and is now working on growing and improving their services throughout the nation and increasing profitability and loyalty of its customers. (Gina’s part) SWOT Analysis and Competition “SWOT (Strengths, Weakness, Opportunities & Threats) is an analytical tool that examines the interaction between the Business or the proposed change and the external Marketplace.” (Project Management Institue, 2010) Since the beginning of the organization, Kudler’s Find Food does have many strength such are small organizational size allows closer control over all aspect of store activities on daily ad weekly basis; By the opening of the first store, there is no direct comptetition in the area of the
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