MAR 4354.Review Sheet.Quiz 1

MAR 4354.Review Sheet.Quiz 1 -...

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Review Sheet for Marketing Yourself: Quiz 1 22:05 Format:      20 multiple choice questions, 3 points each – 60 points 10 true/false, 1 pt each – 10 points 8 short answer questions – total of 30 points Topics:      Professional image and attitude (mostly from the book)     How to enhance your professional credibility  o Be honest o Keep your word o Admit mistakes o Be punctual o Choose your words carefully o Handle conflict with grace o Don’t burn bridges Business dressing for men and women  o A nice appearance enhances  your personal brand overall package 1
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pays big dividends gets your foot in the door o Clothes can either detract from or enhance a person’s appearance o Tips Carry a quality pen Invest in a few good suits Buy quality, not quantity Beware of bulky baggage Put your best foot forward o Dress for the job you want, not the one you have Tips for remembering names o The secret of a good memory is attention o Remembering names is an essential skill for succeeding 1. Repetition, always conclude the conversation by saying the name  again 2. Associate person with a character or a movie 3. Turn names into visual images 4. Seeing a name in print makes it easy to remember 5. Ask him/her to repeat if you don’t understand the name 6. Don’t be embarrassed if you forget the name 7. If you can’t recall someone’s name, extend your hand and say your  name 8. Mention the information if you don’t remember his/her name 2
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9. Associate with someone you know who has the same name 10. Don’t try to remember too many names at once Tips and pitfalls in networking o First rule is visibility Résumé writing       definitions, types o Chronological Employment history is listed in reverse chronological order; Best when  there are no gaps and there is clear progression. o
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This note was uploaded on 11/07/2010 for the course MAR 4354 taught by Professor Taylor during the Spring '10 term at FIU.

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MAR 4354.Review Sheet.Quiz 1 -...

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