CHAPTER #5

CHAPTER #5 - CHAPTER#5 MAGAZINES The American magazine...

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CHAPTER #5 MAGAZINES The American magazine industry in 2008 Unlike newspapers, magazine circulations have exceeded the growth rate of the adult U.S. population since the 1980s. Magazines are the most specialized of all the mass media in terms of market (audience) segmentation. Since 1970 the number of viable magazine titles has increased 200%. The economic health of the magazine industry is correlated with the overall health of the U.S. economy due to: (1) reliance on advertising revenue (2) heavy competition among publishers . Magazine websites complement their print counterparts. Print and online environments exist in symbiosis . Magazines have served three important functions in America Provided a national forum for ideas and advertising in the absence of national newspapers earlier in our nation’s history Fostered a sense of national community following the Civil War
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This note was uploaded on 11/08/2010 for the course COM 250 taught by Professor Staff during the Spring '08 term at Purdue.

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