TOPIC: E-Marketing & Analytics Assignment No: 3 Name: Ayush Sharma PRN : MBA18A13 MBA-MKT-1 Submitted To : Dr. Naresh Sir
1.Role of Analytics in Digital Marketing Over the past decade, the importance of digital marketing has measurably expanded in almost every industry. With the right digital marketing strategy, your eCommerce enterprise can significantly extend its reach, operate more efficiently, and move closer to achieving its long-term financial objectives. While the benefits of digital marketing are readily apparent, knowing if your team’s specific approach has been working poses a much more difficult challenge. Instead of looking for an approach that “seems” to be paying off, you will be much better off looking for quantitative evidence that supports what you’ve been doing. Fortunately, the world of digital marketing analytics has been able to keep up with a rapidly changing marketing environment. There will be many different angles your eCommerce business can look at what you’ve accomplished; the one that makes the most sense for you will depend on the specific nature of your business. In this article, we will discuss why eCommerce accounting departments, and professionals of all varieties, need to take digital marketing analytics seriously. We will also focus on some of the specific indicators that are likely to be relevant. Benefits of digital marketing As the case with seemingly every component of your business, if you are running any sort of digital marketing campaign (or are selling in the eCommerce space), conducting analytics will be very important. Without analytics, you are doing little more than simply guessing and hoping that things will go well. The benefits of digital marketing analytics include:–Determining which channels have the lowest customer acquisition cost and which channels can reach the widest audience –Identifying the benefits and costs of each of your campaigns –Knowing your company’sdigital strengths and digital weaknesses –Finding opportunities to increase your day-to-day profit margins –Recognizing which customers are repeat customers, willing to spend the most, and are willing to refer your business to their friends –Indicating which campaigns will be worth expanding and which campaigns can ultimately be scrapped As long as your business is committed to succeeding in the eCommerce space (and there are plenty of reasons why this is a good idea), you will need to take advantage of precise digital marketing
analytics. The more you can know about where your business stands, the easier it will be to make objectively beneficial decisions. 2.Develop Business model Canvas of Flipkart
3.Write process or steps to be followed in Digital Marketing Campaigns Digital marketing strategy is an integral part of growth for many companies because it outlines the tasks and actions needed to ensure that marketing goals are met. Some people are often intimidated by the word “strategy,” but designing it can actually be relatively easy.