Lecture Ch4_BB - WhatYouShouldKnow Whatpersonalsellingis

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Jade S. DeKinder What You Should Know… What personal selling is The three types of personal selling The six stages of personal selling The 3 presentation formats and the 6 ways to  handle objectives The 3 functions of sales management
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Chapter 4: Ethics and Social  Responsibility in Marketing Professor Jade DeKinder
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Jade S. DeKinder What You Will Know… What the difference between ethics and law is What sources influence ethical and unethical  marketing decisions What the three concepts of social responsibility are
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Jade S. DeKinder Ethicality vs Legality? Ethics are the moral principles and values that govern  the actions and decisions of an individual or group Laws are society’s values and standards that are  enforceable in the courts
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Jade S. DeKinder Ethicality vs Legality?
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Influences Societal culture and norms Business culture and industry practices
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This note was uploaded on 11/09/2010 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas at Austin.

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Lecture Ch4_BB - WhatYouShouldKnow Whatpersonalsellingis

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