Lecture Ch6_BB - Jade S DeKinder Jade S DeKinder What You...

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Unformatted text preview: Jade S. DeKinder Jade S. DeKinder What You Should Know… n Describe the stages in the consumer decision process n Identify major psychological influences on consumer behavior n Identify major sociocultural influences on consumer behavior Click to edit Master subtitle style Chapter 6: Understanding Organizations as Customers Professor Jade DeKinder Jade S. DeKinder Jade S. DeKinder What You Will Know… n How organizational buying is similar to consumer buying n The characteristics that make organizational buying different from consumer buying n What the different buying classes are Jade S. DeKinder Jade S. DeKinder Organizational Markets n Business marketing q Marketing of goods and services to companies, governments, or non-profits for use in the creation of goods and services that they can produce and market to others Jade S. DeKinder Jade S. DeKinder Organizational Markets...
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This note was uploaded on 11/09/2010 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas.

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Lecture Ch6_BB - Jade S DeKinder Jade S DeKinder What You...

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