Lecture Ch6_BB - WhatYouShouldKnow n behavior behavior n n...

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 Jade S. DeKinder What You Should Know… n Describe the stages in the consumer decision process n Identify major psychological influences on consumer  behavior n Identify major sociocultural influences on consumer  behavior
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Click to edit Master subtitle style Chapter 6: Understanding  Organizations as Customers Professor Jade DeKinder
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 Jade S. DeKinder What You Will Know… n How organizational buying is  similar  to consumer  buying n The characteristics that make organizational buying  different  from consumer buying n What the different buying classes are
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 Jade S. DeKinder Organizational Markets n Business marketing q Marketing of goods and services to companies,  governments, or non-profits for use in the creation of  goods and services that they can produce and market to  others
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 Jade S. DeKinder Organizational Markets n Business marketing q
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