Lecture Ch7_BB - Jade S. DeKinder Jade S. DeKinder...

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Unformatted text preview: Jade S. DeKinder Jade S. DeKinder Announcement n I have posted a link to a survey on Blackboard. You must respond by Saturday, September 25!! Jade S. DeKinder Jade S. DeKinder What You Should Know n How organizational buying is similar to consumer buying n The characteristics that make organizational buying different from consumer buying n What the different buying classes are Click to edit Master subtitle style Chapter 7: Understanding and Reaching Global Consumers and Markets Professor Jade DeKinder Jade S. DeKinder Jade S. DeKinder What You Will Know n The four trends that have shaped global marketing n The factors involved in a global environmental scan n The four market-entry strategies Jade S. DeKinder Jade S. DeKinder Chapter Overview n Dynamics of World Trade n Marketing in a Borderless Economic World n A Global Environmental Scan n Global Market Entry Strategies n Crafting a Worldwide Marketing Program Jade S. DeKinder Jade S. DeKinder Chapter Overview n Dynamics of World Trade n Marketing in a Borderless Economic World n A Global Environmental Scan n Global Market Entry Strategies n Crafting a Worldwide Marketing Program Jade S. DeKinder Jade S. DeKinder World Trade Flows n Global perspective q Countertrade: barter rather than money n Accounts for 15-20% of world trade q Trade feedback effect: Exports National output & income Demand for imports Jade S. DeKinder Jade S. DeKinder World Trade Flows n United States Perspective q Leader in GDP q Gross Domestic Product (GDP): monetary value of all goods and services produced in a country during one year q Balance of Trade: difference in monetary value of a nations exports and imports Jade S. DeKinder Jade S. DeKinder Global Trade Flow Jade S. DeKinder Jade S. DeKinder Competitive Advantage of Nations...
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This note was uploaded on 11/09/2010 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas at Austin.

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Lecture Ch7_BB - Jade S. DeKinder Jade S. DeKinder...

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