Media Violence

Media Violence - Media Violence Suspected Effects of Media...

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Suspected Effects of Media Violence Behavior : disinhibition, violent or criminal behavior, aggressive tendency Perceptions : social acceptability of violent behaviors Attitudes/Values : desensitization, endorsement of violence, negativity/indifference toward vulnerable groups Arousal : physiological excitation, fright reactions Theoretical Explanations of Effects of Media Violence : Social Learning Theory : ppl learn new behavior through overt reinforcement or punishment or via learning from models. If ppl observe positive, desired outcomes in the observed behavior, they are more likely to model, imitate, and adopt the behavior themselves Cultivation Priming : cues activation aggression-related ideas Excitation Transfer : Arousal violent/aggressive reactions Media Violence Research Methods (Barrie Gunter) Laboratory Experiments - strictly controlled experiments in laboratory setting - Show a causal relationship b/w viewing TV violence and behaving aggressively - Critique: unnatural circumstances – any meaning in real world? Field Experiments - Most taken place among children in an institutional setting - Levels of natural aggressiveness and attitudes are measured - Avoid the problem of unnaturalness (lab experiments) Correlational Surveys - Survey conducted to find a correlation b/w consumption of violent media and aggressive behavior (it’s hard to find out what comes 1 st , what comes later) - Viewers are asked to read a list of program titles and select those that they watch regularly, amount of violent programming per viewer and aggressive/hostility are measured. Two measures are correlated to ascertain any r/s b/w the 2 variables - Critique: they are ultimately unable to demonstrate a causal r/s with any degree of certainty; most associations have been relatively weak Longitudinal Panel Studies - Identify r/s that may develop over time b/w consumption of violent fare and antisocial attitudes and behaviors - Researchers remain in contact w/ particular viewers and test them at various intervals over time - Take into account the assumption that exposure to media violence has a cumulative effect over time ; repeated exposure to media violence has an increasing effect on aggressive behavior/attitudes as the years pass by - Represents perhaps the best kind of studies of TV effects: they can test causal hypotheses and usually employ sound sampling methods - Natural Experiments - make use of a natural setting where TV is being introduced into community for the 1 st time - Thru longitudinal assessment, documented conduct such as criminal stats are examined and compared before and after TV becomes available in a community - Hennigan found that introduction of TV in some American communities did not bring
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This note was uploaded on 11/09/2010 for the course CMN 141 taught by Professor Hwang during the Fall '10 term at UC Davis.

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Media Violence - Media Violence Suspected Effects of Media...

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