SIP NOTES

SIP NOTES - SOCIAL INFORMATION PROCESSING THEORY Joseph...

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SOCIAL INFORMATION PROCESSING THEORY – Joseph Walter Examples: Facebook, match.com, MySpace Computer Mediated Communication (CMC) Theories 1) Social Presence Theory: Text based messages deprive us of the sense that a warm body is jointly involved in the interaction. If we don’t feel anyone is actually there, our communication becomes impersonal, individualistic, and task-oriented 2) Media Richness Theory Performance improves w/ the use of “richer” media for equivocal tasks Purports that CMC bandwidth is too narrow to convey rich relational messages Limited bandwidth of CMC is lean, appropriate for transacting everyday business but not for negotiating social relations *** Both theories share a cues filtered out interpretation of CMC … regard the absence of nonverbal cue as a permanent flaw of the medium Social Information Processing Theory Individuals initiating and developing relationships using text based mediums (online chat, e-mail, instant messaging) can develop well-defined impressions of each other. SIP is consistent w/
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SIP NOTES - SOCIAL INFORMATION PROCESSING THEORY Joseph...

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