Social Judgment Theory NOTES

Social Judgment Theory NOTES - Social Judgment Theory by...

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Social Judgment Theory by Muzafer Sherif Major Premise People evaluate their issues based on where they stand on the issue/topic Attitude change is mediated by judgmental processes and effects used to persuade ppl Social judgment-involvement : Perception and evaluation of an idea by comparing it w/ current attitudes Reference groups : groups that members use to define their identity Three Latitudes: We categorize our view points by: 1. Latitude of Acceptance - Anchor point - The range of ideas that a person sees as reasonable or worthy of consideration 2. Latitude of Rejection - The range of ideas that a person sees as unreasonable or objectionable - Highly committed people have large latitudes of rejection 3. Latitude of noncommitment - The range of ideas that a person sees as neither acceptable nor objectionable Ego-involvement The importance or centrality of an issue to a person’s life; often demonstrated by membership in a group w/ a known stand Issue-specific Ego-involvement and position extremity are related – the more extreme positions on an issue will tend to be more ego-involved in that issue
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Social Judgment Theory NOTES - Social Judgment Theory by...

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