Theory of Planned Behavior NOTES

Theory of Planned Behavior NOTES - Theory of Planned...

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Theory of Planned Behavior by Icek Ajzen Theory of Reasoned Action TRA: one’s intention to perform or not perform a given behavior is a function of 2 factors: (1) one’s attitude toward the behavior in question (2) one’s subjective norm Subjective norm : their beliefs about how people they care about will view the behavior in question The best predictor of behavior is intention Intention is the cognitive representation of a person’s readiness to perform a given behavior, and it is considered to be the immediate antecedent of behavior This intention is determined by 3 things: (1) their attitude toward the specific behavior (2) their subjective norms (3) their perceived behavioral control Attitude Attitude is a function of the person’s beliefs about the act Attitude is: i. The evaluation of each belief ii. The strength w/ which each belief is held Subjective Norm: 1. the person’s judgment of the normative expectations of salient others
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Theory of Planned Behavior NOTES - Theory of Planned...

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