Exam Notes_Effectiveness in Health Campaigns

Exam Notes_Effectiveness in Health Campaigns - A...

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How Effective Are Mediated Health Campaigns? How useful can health campaigns be in changing behavior? Overall, 7%-10% change behavior Easier to promote new behavior (12%) than to stop a current behavior (5%) Enforcement with campaign increases success rate (17%) Campaigns should feature new information Moderate success rates for service (5%)(compared to products) campaigns Exposure rates only about 40% Meta-analysis
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Unformatted text preview: A quantitative approach to synthesizing existing research Particularly useful for analyzing literatures in which there are some conflicting conclusions and for analyzing qualitative literature reviews that are in disagreement b/c the quantitative techniques enable researchers to calculate average results and check for contingent conditions responsible for different findings....
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This note was uploaded on 11/09/2010 for the course CMN 146 taught by Professor Barnett during the Spring '10 term at UC Davis.

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