Exam Notes_Stanford Studies

Exam Notes_Stanford Studies - comprehensive ways, designed...

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Learning from the Field Stanford Community Studies - Campaigns to reduce Cardiovascular Disease Stanford Three-Community Study Two medium-sized communities – influence of large-scale intervention on knowledge, attitudes, and risk behaviors An untreated matched control community Reductions in plasma cholesterol levels through reduced intake of saturated fat and cholesterol Lowering / controlling blood pressure levels Declines in cigarette use Weight loss and control Increased physical activity Mass media supplemented by intensive instruction is likely to be most effective Stanford Five-City Project Difference b/w FCP and TCS Wider age range (12-74 yrs) in FCP Program objectives included the institutionalization of the educational program The program included an extensive community mobilization component CVD morbidity and mortality were monitored as well as risk factors and behaviors Conclusions 1. TCS & FCP were characterized by unique media campaigns and supplementary activities to improve health status; media were used in
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Unformatted text preview: comprehensive ways, designed to influence multiple dimensions that shape the health-related behavior of individuals and a communitys environment by targeting multiple health problems and focusing on multiple audiences 2. Programs were integrated such that multiple intervention modalities, programs, and messages were linked, and interactions were encourage such that various interventions might mutually reinforce each other, thus creating the possibility of synergy. 3. TCS and FCP used theory to guide specific campaign actions in all aspects of development, implementation, and evaluation; used social marketing principles to guide the application of theory; and relied on formative research to guide campaign design 4. Each of the studies proceeded through a sequence of problem identification, planning, implementation, and evaluation. This sequence of activities led to successes in both TCS and FCP...
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This note was uploaded on 11/09/2010 for the course CMN 146 taught by Professor Barnett during the Spring '10 term at UC Davis.

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Exam Notes_Stanford Studies - comprehensive ways, designed...

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