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Unformatted text preview: comprehensive ways, designed to influence multiple dimensions that shape the health-related behavior of individuals and a communitys environment by targeting multiple health problems and focusing on multiple audiences 2. Programs were integrated such that multiple intervention modalities, programs, and messages were linked, and interactions were encourage such that various interventions might mutually reinforce each other, thus creating the possibility of synergy. 3. TCS and FCP used theory to guide specific campaign actions in all aspects of development, implementation, and evaluation; used social marketing principles to guide the application of theory; and relied on formative research to guide campaign design 4. Each of the studies proceeded through a sequence of problem identification, planning, implementation, and evaluation. This sequence of activities led to successes in both TCS and FCP...
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This note was uploaded on 11/09/2010 for the course CMN 146 taught by Professor Barnett during the Spring '10 term at UC Davis.
- Spring '10