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Unformatted text preview: 9/27/2010 1 MAN 4064 MAN 4064 Crisis Management Crisis Management A Bird’s-Eye View of Crisis Management Examples of Examples of Organizational Crises Organizational Crises Shoot-out in Waco, Texas Bombing of WTC in New York City Allegations of syringes in cans of Peps Allegations of syringes in cans of Pepsi Mad Cow Disease ValuJet Columbine Shooting Tylenol Poisoning Exxon Valdez Oil Spill Crisis Management Crisis Management Crises are no longer an aberrant, rare, random, or peripheral feature of today’s society. – They are built into the very fabric and fiber of modern societies While not all crises can be foreseen or prevented – all of them can be managed far more effectively if we understand and practice the best of what is humanly possible. 9/27/2010 2 An Overview of Crisis An Overview of Crisis Management Management Is complete prevention the ultimate goal of crisis management? There is evidence that effective CM There is evidence that effective CM would enable most organizations to 1. recover much faster from past crises 2. learn more from past crises An Overview of Crisis An Overview of Crisis Management Management The critical factor in determining how well an organization will perform during a crisis is – how well prepared it is before the crisis occurs One of the best ways to understand what to do BEFORE a crisis is – understand what to do DURING a crisis What is a Crisis? What is a Crisis? A crisis can: 1. Affect the very existence of an organization, a major product line, or a business unit 2. Damage, perhaps severely, an organization’s financial performance 3. Harm the health and well-being of consumers,...
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This note was uploaded on 11/09/2010 for the course FINANCE 4280 taught by Professor Yo. during the Spring '10 term at FIU.
- Spring '10