HW3 - Respond to these readings by participating on the...

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CMPS 80S 2010 Spring From Software Innovation to Social Entrepreneurship Homework 3 (Due Wednesday, APRIL 7, on or before the beginning of the class) 1. Read the following two articles on “Long Tail ”: A. Wikipedia; http://en.wikipedia.org/wiki/Long_Tail B. Chris Anderson, Wired, October 2004, http://www.wired.com/wired/archive/12.10/ tail.html The objective is to understand how netflix used “long tail” for a successful business model. Consider how can “Long Tail” be used to create businesses that thrive on a large number of “poor” or “small” customers. Suggest an example of your own or mention one if you know that one already exists and what they do (other than Netflix or any other company mentioned in the article above). 2. Read the two articles on “Roles of Members in Innovative Teams”: The two articles from “The Art of Innovation” and “The Ten Faces of Innovation” are posted as one resource (back to back as one pdf) on moodle.
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Unformatted text preview: Respond to these readings by participating on the moodle forum titled “My Role” and “Long Tail” as follows: 1. In the discussion topic, mention exactly one top role from the reading 2 above. Mention additional 1-2 roles that you think you fit in. 2. In the same discussion topic, mention exactly name of one company/business that you think employs Long Tail idea (other than Netflix and a few other well-known ones). If you do not know of any, IMAGINE a name and then describe briefly how this company could make use of long tail to make profits or create value. A possible answer is topic: “Anthropologist+MoondaWanda”. Then inside the forum state: “Story Teller + Trouble Shooter”. MoondaWanda plans to collect $1 from more than 10,000 “poor” UCSC students by selling them xxx (which has value for students), which will incur $1000 one-time cost, making a profit of $9000....
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