Attitudes.ppt

Attitudes.ppt - ATTITUDES BADM 66 17 November 2008 James R....

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Department of Management ATTITUDES BADM 66 17 November 2008 James R. Bailey, Ph.D. Tucker Professor of Leadership
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INTRODUCTION Attitudes are critical determinants of individual behavior Like schemas, attitudes are cognitive structures that organize experience Attitude – Behavior relationship a central tension Examples?
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EXAMPLES Job Satisfaction Political Candidates Consumer Goods Economic Confidence Social Issues Ideology
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A-B-C MODEL 1. Affect : Affective or emotional reaction to attitude object; like versus dislike 2. Behavioral Intention : Likely behavioral response given attitude 3. Cognition : Knowledge/Opinion about attitude object
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JOB SATISFACTION Q.- Does higher job satisfaction increase performance? A.- Moderately. Why not more strongly? Moderate to strong relationship with: Turnover Absenteeism Organizational citizenry Customer satisfaction
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JOB SATISFACTION… Determined by: 1. Nature of Work: Interesting, challenging, discretion, variety, identification 2. Context of Work: Pay, development/promotion opportunities, recognition, supervision,
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This note was uploaded on 11/10/2010 for the course BADM 66 taught by Professor Bailey during the Spring '08 term at GWU.

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Attitudes.ppt - ATTITUDES BADM 66 17 November 2008 James R....

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