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Unformatted text preview: Accelerating Business Performance Spring 2010 Oliver Marks & Sameer Patel SOVOS Group so v os G R O U P SUMMARY This paper examines the value of collaborative and social concepts and their associated technologies towards achieving core performance goals and facilitating underlying business process. Understanding how to orchestrate greater value and flexibility from large enterprise backbone applications in conjunction with newer, more agileEnterprise 2.0 processes and technologies to effectively support critical business functions is a major challenge for business leadership. We examine the challenges of inflexible legacy 1.0 business designs and underlying systems against the rise of the Web 2.0 experienced employee influenced by consumer web, broadband and mobile technology use patterns. We then introduce the concept of enabling key business processes with the strategic use of collaborative and social concepts along with your existing technology and program investments, to accelerate business performance. Finally we discuss specific ways to get value from blending new agile approaches with your existing programs technologies in the context of key business functions. ENTERPRISE 2.0 ORIGINS Andrew McAfee's original 2006 discussion of Enterprise 2.0 as 'constantly changing structure built by distributed, autonomous peersa collaborative platform that reflects the way work really gets done' has now grown well beyond the enabling browser based technology of wikis, blogs and group-messaging software of that early era. The movement was a reaction to the restrictive document, postal and telephone workflow paradigms that are now over a century old and were essentially emulated digitally to model 1.0 communications and application technology platforms in the personal computing era. The conceptual idealism of enhanced information flow around a flexible, flatly organized environment, where user-driven technologies are adopted from the bottom of a distributed global organization up to mirror real world work practices has matured into a pragmatic, business politics sensitive and seasoned approach by strategists and practitioners. Todays crowded enterprise social web technology (often called Enterprise 2.0) landscape ranges from complete platforms to social software suites to hosted communities to point solution blogs, wikis, and on to the various free public internet services. Openness, transparency, agility, collaboration and social computing are currently highly fashionable values, but applying them to achieve specific business value with both existing and new web 2.0 technologies while attempting to manage employee change for effective use is highly challenging....
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This note was uploaded on 11/10/2010 for the course COMM 198126 taught by Professor Fromm during the Spring '10 term at Alexandria Technical College.
- Spring '10