Events 2.0 - FY’07 Campaign Plan Format_0106 v1.2 © 2008...

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Unformatted text preview: FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 1 Click to Edit Master Subtitle Style Events 2.0 Leveraging Social Media and Events February 19, 2009 C REATED S PECIFICALLY F OR C ISCO B Y : FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 2 RAISE YOUR HAND IF YOU ARE A PUBLISHER? FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 3 RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 4 RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Photo Video FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 5 RAISE YOUR HAND IF YOU ARE A PUBLISHER? Email Photo Video Comment Voted Audio SMS FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 6 YOUR ARE A PUBLISHER Email Photo Video Comment Voted Audio SMS If use technology to create and share FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 7 By 2010, 70% of the content of the web will be user generated § IDC/EMC Survey March 2007 1 M O N T H S Paul fabretti, KMP Interactive Marketing & Technology FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 8 Agenda for Discussion § Walk Aways § Why Should We Care About Web 2.0 and Social Media? § What is Web 2.0? What is Social Media? § Building Relationships in the Digital World § Social Media Best Practices § Measurement for Social Media § Social Media for Events § Event: Best Practices § Event 2.0: Technologies FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 9 Click to Edit Master Subtitle Style Walk Aways FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 10 Walk Aways 1. A clear understanding of the difference between Web 2.0 and Social Media 2. A foundational understanding of how the social web plays a now critical role in events throughout both the lifecycle of a customer as well as the lifecycle of an event. 3. An understanding of Web 2.0 enabled technologies and strategies and how these can be applied in the staging of an event experience. 4. Some best practices for implementing social media strategies into events FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 11 11 Click to Edit Master Subtitle Style Why Should We Care About FY’07 Campaign Plan Format_0106 v1.2 © 2008 Cisco Systems, Inc. All rights reserved. Cisco 12 12 “If you have a brand, you’re under threat. Your customers have always had an idea about what your brand signifies, an idea that may vary from the image you are projecting. Now they’re talking to each other about that idea....
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Events 2.0 - FY’07 Campaign Plan Format_0106 v1.2 © 2008...

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