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LinkClick - Sample Social Media Tactical Plan This plan...

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1 Sample Social Media Tactical Plan This plan includes the tactical objectives to be used to accomplish two primary goals of social media: 1. increase unique traffic to X.com and 2. convert anonymous traffic to known visitors by promoting premium content to visitors from social media sites via free content. Blog X hours daily/weekly/monthly ............................................................................................................. 2 Social Networks X hours daily/weekly/monthly .......................................................................................... 2 Microblogging (Twitter) X hours daily/weekly/monthly ............................................................................. 3 Social Press (Bloggers) X hours daily/weekly/monthly ................................................................................ 3 Widgets X hours daily/weekly/monthly ...................................................................................................... 4 Bookmarking/Tagging X hours daily/weekly/monthly ................................................................................ 4 Crowdsourcing/Voting X hours daily/weekly/monthly ............................................................................... 5 Commenting/Forums/Wikis/Rating and Review sites X hours daily/weekly/monthly ............................... 5 Online Video X hours daily/weekly/monthly ............................................................................................... 5 Photo sharing X hours daily/weekly/monthly ............................................................................................. 6 Podcasting X hours daily/weekly/monthly .................................................................................................. 6 Presentation Sharing X hours daily/weekly/monthly .................................................................................. 7 Additional Notes and Objectives .................................................................................................................. 7
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2 Blog ­ X hours daily/weekly/monthly Short term objectives: Increase recognition o Insert actions to be taken here o Example: X number of posts o Blog publication schedule o Add RSS button Increase engagement o Insert actions to be taken here o Example: Encourage comments, forum pages, etc Key Metrics: Number of posts Audience growth unique and returns Conversation rate Conversions Subscribers Inbound links Technorati, Alltop, and other directory listings SEO Improvements Social Networks ­ X hours daily/weekly/monthly Short term objectives: Facebook fan page o Insert strategy here o
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