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Unformatted text preview: recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer feedback 100s of listening tools (Buzzient, Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group...
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- Spring '10