Study Guide for final
BMGT 498B - Fall 2009
Be prepared to give me 20 words that you could use instead of the word 'GREAT' in
marketing communications that would have a similar meaning while instilling
trustworthiness towards the company in the consumer's mind
Dignified, Distinguished, famed, glorious, illustrious, impressive,
leading, outstanding, principal, prominent, remarkable, superior,
sublime, awesome, exceptional, fantastic, first-class, first-rate,
marvelous, terrific, tremendous, wonderful, brilliant, superb, excellent,
Be prepared to write a short essay question on why the Apple iPod has become the
quintessential modern-day business icon.
References to the book
Do You Mattter?
will be appreciated.
Design matters…Apple matters. Apple has built a design driven culture
that knows how to connect with its customers in a deeply emotional
way. Apple products are portals to an amazing menu of continuing
experiences that matter to a lot of us. Apple became brilliant at using
design to provide an amazing customer experience. This should be the
reason why anybody cares about design in the first place.
Apple asks, “What is the design experience we want?” They then do
whatever it takes with their system to get it out the other end. This is
why Apple has been successful at revolutionizing retail store design
using an interactive approach when both Gateway and Dell have failed
to do so. Neither companies could replicate the Apple experience