Week 2 CheckPoint - Implicit Association Test ETH125

Week 2 CheckPoint - Implicit Association Test ETH125 -...

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What was the result of your IAT? Do you think that the test produced valid results in your case? In your opinion, is it difficult to accurately measure prejudice? Why or why not? Describe other measurements sociologists utilize to calculate prejudice. The test I took was the African American – European American IAT. The result I received for this assessment suggested that I have a strong automatic preference for European Americans. I do not agree with this result. I know that in my case I have a slight automatic preference for European Americans, but I generally do not prejudge based on someone's race or ethnicity. Every person is an individual and different no matter what group they belong to. In my opinion, it depends on the situation whether it is difficult to measure prejudice. As an example, it is very difficult to measure someone's level of
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Unformatted text preview: prejudice when they make a racial joke. The person may believe the joke is actually funny and means nothing negative towards the race it is about. On the other hand, some people who make these jokes can mean to be malicious and hateful. Most of the time political prejudice is taken more seriously than in any other situation. People involved in politics are representatives chosen by the American public and are looked at as role models and leaders. Sociologists use many different types of measurements when trying to determine a person's prejudice. One example is the Likert scale, which uses a series of open-ended questions to help determine the level of prejudgment a person has towards others. Another tool used by sociologists is the Bogardus Social Distance Scale. This measures prejudice based on what people are willing to admit to....
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This note was uploaded on 11/12/2010 for the course ETH 125 taught by Professor Jameshenderson during the Spring '09 term at University of Phoenix.

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