Unformatted text preview: prejudice when they make a racial joke. The person may believe the joke is actually funny and means nothing negative towards the race it is about. On the other hand, some people who make these jokes can mean to be malicious and hateful. Most of the time political prejudice is taken more seriously than in any other situation. People involved in politics are representatives chosen by the American public and are looked at as role models and leaders. Sociologists use many different types of measurements when trying to determine a person's prejudice. One example is the Likert scale, which uses a series of open-ended questions to help determine the level of prejudgment a person has towards others. Another tool used by sociologists is the Bogardus Social Distance Scale. This measures prejudice based on what people are willing to admit to....
View Full Document
- Spring '09
- White American, automatic preference, time political prejudice